Insurance agency marketing has become more and more complicated as the days go by. Insurance is a product that is sold with trust and confidence. With the increase in competition, gaining the trust and confidence of clients is even more difficult. Insurance agency marketing strategies, therefore, have become crucial. Here are four simple strategies you can include in your insurance agency marketing plan that can easily set you apart from your competitors.
Networking is making contact and exchanging information with other people from different groups and institutions. It helps to develop mutually beneficial relationships or to access and share information between computers. Networking within the community is a vital part of your insurance agency marketing strategy. However, networking can be a little exhausting and can come off as fake. Therefore, it is always better to network in a space your agents are comfortable in.
For example, if your insurance agency sells art insurance, then perhaps networking at art events, photography competitions, and museums would make sense. Similarly, if your specialty is auto insurance, then car launch events or car washes may be your scene.
According to elasticpath, if your brand isn’t well known, then consumers would still make a purchase decision judging by how clean and professional your website design looks. Therefore, your landing page and website design is crucial and must be there in your insurance agency marketing plan.
With the widespread use of Google for any search query, SEO and website marketing is a must for any business. Since insurance is a complicated topic, your insurance agency marketing plan should include writing blogs about insurance for your website to earn authority and get your rank on google’s and other search engines’ search page.
Leveraging Social Media
Almost 80% of US adults use social media, according to a research on pewresearch.org. Social media has made it easy for businesses to target their audience because of the huge available info. From LinkedIn to Twitter, your insurance agency marketing plan must include strategies for different social media platforms.
Insurance agencies can use social media in a myriad of ways. If you want to know what people are saying about your agency, you could monitor conversations to relevant mentions of your competitors. Reaching out a specific set of audiences you could run highly-targeted social media advertisements. Thus, to understand how your social media posts or ads are performing, you can analyze its reach, engagement, and sales through the analytics. This is how you can set up a social media marketing plan for marketing activities.